College Book

HOW TO START YOUR OWN HIGHLY PROFITABLE SHOPPING CENTER PAPERS One of the easiest of all businesses to establish, publishing shopping center papers-- CAN MAKE you very rich--almost as fast as finding gold, or inheriting an oil well. Simply run an ad in your weekend newspapers, promising big incomes to commission type advertising sales people. You then explain/teach them the reasons why there's big money in shopping center papers just as I've explained to you. Remember, your basic idea should be to create an individual shoppers paper for as a lot of different shopping centers as possible. A short visit to your local community college advertising department, or your local public library for a look at a few instruction books on how to draw up a space advertising contract, will give you a form to copy and use as your own. Allowing your advertisers to buy now and pay later will also require that you allow your salesmen to draw against the commission they have coming. The design, layout and production of your paper should be quite simple. Now, measure the inside of your frame from the bottom of your masthead to the top of your border tape at the bottom of your frame; and from side to side, measuring from the inside edges of your border tape along the sides. It's important that you seemingly have ads from many different people with lots of different phone numbers and/or addresses listed. Don't forget, your second source of income will be garnered from people who have seen or read your paper, and place ads of their own as result. Until you really get rolling, you can hire a couple of kids to hand out your papers to everyone as they drive into the shopping center parking lot, drop off a stack for check-out stand giveaways at each store or shop in the shopping center, and/or persuade a couple of newspaper carriers to include one with each newspaper they deliver.

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