College Union

A lot of people are going to tell you that there are no more secrets to making the big profits in mail order. Thus, Step One is to listen to what the people want and then to satisfy those wants. In the end, the only way to succeed is to write something which can be duplicated as often as necessary and sold virtually forever. You sell it for $20 a copy, and over a period of three years you sell three million copies. Don't mistake a casual interest or complaint as the voice of the masses. Spend a few time listening , and then write to satisfy that need. Above all else, your sales materials must present an image of professionalism and sell, sell, sell. As an example; General Motors doesn't advertise cars by telling you how they were designed and engineered, built by college graduates or union workers, nor have you ever heard of someone walking up to a car in a dealer's showroom, kicking the tire, and exclaiming Boy, this sure looks like a safe one! It is the secret of getting people to spend money on a product or service. Assuming you've sold him a manual on how to land a job, your follow up piece might list manuals on how to dress to project a winning image, how to breeze through job interviews, and what to do after the interview (perhaps an opportunity for your buyer to subscribe to quarterly newsletter listing job availabilities). These are the kind of back end sales that will keep you in business and your profits multiplying. Organize yourself, follow these guidelines, and it'll be next to impossible for you not to succeed. It's easy, simple, and it can be very rewarding!

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